We know how important it is to have a presence in social networks, but what about an E-Commerce? Whether you are a natural person, a brand or an E-Commerce, it is important to manage your presence in social networks.
This year has been the year par excellence of eCommerce ,digital marketing and social networks. Two products that together make a unique tandem.
More and more Spaniards spend hours and hours stuck to their smartphones, as the number of users on social networks is increasing.
The latter is a challenge for the big brands, which have gone from mastering a few communication channels, to a sea of channels where to establish a friendship with their customers and users.
This is a bit what happens to eCommerce. At first, they were pure and hard online sales platforms, that is, they did not need more than a very well positioned website to sell.
Now, on the contrary, all of that is necessary and, in addition, to know very well by which channels your clients navigate. Where they move, how they do it and even in some cases what their tastes and preferences are.
It is here when social networks play a crucial role in this process.
According to data from a study conducted by We Are Social and Hootsuite, a tool par excellence in the management of social networks, 75% of consumers have purchased a product online after seeing it on social networks.
On the other hand, this study also throws another figure. 57% of users begin to have an interest in a brand and product after seeing it advertised on social networks.
Incredible true? With these figures, it is clear that, if we are dedicated to the sale of products online, we must be present in social networks yes or yes.
But which are the ones that sell the most? The first place in the ranking, occupies without a doubt, the giant Facebook with more than 529 requests for products and services during the sales study conducted by Shopify.
How could it be otherwise, this social network is followed by Instagram.
If you are an E-Commerce that is dedicated to the fashion and accessories sector, Instagram is your place. It is the most visual social network and in which more fashion content is shared. All trends, whatever they are, you will find on Instagram.
Twitter also takes a bit of sales thanks to the great interaction between users it provides.
Its 140 characters make it the perfect medium for quick purchases, in which buyer and seller are very involved. These social networks are joined by YouTube and Linkedin, which has become the ideal place for business between B2B companies.
Once we contemplate the most popular social networks to increase the sales of our eCommerce, we must not forget that we must always rely on other types of sales automation software.
Increase our positioning and presence within them, knowing which audience we should address and how to do so is paramount.
You must bear in mind that more and more users demand faster procedures and greater proximity and familiarity from the brand.
To improve the speed during the sale, you can use some of the techniques that we told you in previous posts about Mobile Commerce.
Mobile E-Commerce aims to reach the customer in one click. Every day more brands are committed to include techniques such as Virtual Reality or Artificial Intelligence to their sales strategies.
Another type of strategies that will help your brand to increase its presence in social networks , are those based on influencers marketing.
Many influencers, not only work with major brands such as Nestle or Zara, but on the contrary. There are many more who opt for SMEs.
If you decide on this type of marketing you must consider several key points before starting:
The influencer must be complementary and with values according to your brand. It’s about nurturing your brand of its values, and vice versa. A person who does not share a single point in common with your brand, may get your users away.
Not for being more famous or having many followers in their profiles, it is better. It must be a person with whom your community feels identified and therefore, generate a stable and permanent conversation.
Once the key objectives have been set, it is only necessary to implement the strategy in social networks, whatever the path taken.